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July, 2015

Juzcit Pressed Juice Freshens Up The Logan Hyperdome

There is a growing trend for shopping centres to create a market feel in and around food tenancies. Fresh fruit and vegetables on display, open fronted tenancies and an informal layout create a feel that is more in keeping with an open air market than a traditional shopping centre. Logan Hyperdome is the latest centre to follow the trend with the opening of the The Market Room at the beginning of July.

Juzcit 2 The Market Room is a breath of fresh air for the Hyperdome and creates an exciting new food experience for shoppers. Many of the kiosks are not yet fully  open however it is already apparent that the area has not only answered the growing demands for food retail but has also given the consumers a unique fresh food experience.

Juzcit opened their doors at the entry to the Market Room and have had fantastic feedback from customers and management. Offering fresh pressed juice and delicious spiced cold drip coffee Juzcit is the health alternative for a quick energy boost.

Juzcit is a cold pressed juice company with a goal to change the world, staring in our own backyard. Through their Juice Kiosk and home delivered fresh bottled juices they make it convenient and easy to live health and nourish ourselves with the highest quality foods.

Juzcit 1

The brief for the Juzcit kiosk was creating an open relaxed relationship with the customer. Rather than serve across a counter the layout is open to allow the staff to interact with and help the customers. Michelle the founder of Juzcit also wanted the materials of the kiosk to represent the brand; raw, natural and authentic. The design team from renew Design worked with Michelle to detail a simple design using plywood, stone and ceramic tiles.

Branding experts and graphic designers Brave Creative collaborated with us to provide their expertise and develop the brand strategy and logo and signage. The printed plywood panels that surround the kiosk share the Juzcit story and values with customers.

Creating a remarkable business takes a team of people. Juzcit is a great example of staring with a simple idea for a great product and the power of collaboration.

Project Team

Client : Michelle Caterson

Retail Designer : Renew Design

Graphic Designer : Brave Creative

Shopfitter : Rowe Shopfitters

 

 

The First Step to Business Expansion

They say that in order to reach your destination, you have to begin your journey by taking the first step. This applies to business expansion as well. Yes, you have a successful business, but are you ready to open another one?

One of the reasons why business owners are hesitant to venture into business expansion is the lack of knowledge on how to replicate success in a different environment. Copying the exact set up of the business is usually not enough. There are other factors to consider like the location, demographics, business operations, functionality and cost.

A Trusted Advisor 

Taking the leap from running one successful business to expanding and opening more stores is a big one. To open your first store you had to learn new skills. You worked out how to manage a fit out, hire staff, find suppliers and manage the day to day operations of your store. Often as a first time business owner, you had to learn how to juggle everything and manage decisions even when you were out of your depth because you were the only one to do it. Many business owners approach business expansion in the same way. Suddenly you are out of your depth again and juggling running your existing business with finding new sites and managing the design and fit out of your new store.

Lack of time and knowledge can be a big barrier for many business owners. The reason many successful business stay small is that expansion isn’t easy and takes the work of a whole team of people. So what is the solution? Working with an experienced retail designer can take away much of the stress of opening new stores and leave you feeling in control of the process. Always ask your designer upfront if they will assist you with design management, this means managing all of your approvals, consultants and timeframes to make sure your new store opens on time. Your designer can work alongside you, and guide you through the design and fit out of your store.

Working with the right people will make your new store fit  an exciting experience.

Replicate Your Store, Replicate Your Success

Replicating the Look and Feel of Your Current Store Across a Variety of Sites 

You have gone through the early days of working long days, nights, and weekends to get your business off the ground.  You have taken on staff,  grown a following of customers and made your business a success. For some business owners, this is enough, but ambitious business owners see the first successful business as a start. For them, this is only the beginning.

Now that you have the skills, product, and team – you are ready to open new stores and expand, right? From the business owners I have worked with going through this transition, it is evident that one successful store doesn’t always mean you are ready to open two, three, or a dozen more. The first thing you need to consider is how well your business is running without you? If running one store is your full time job, how will you handle running more than one?

To expand your business, you must separate your time from your business by documenting what you do in such a way that someone else can learn to do what you do.  A franchise consultant or a business coach can help you with this. It will mean an initial investment of your time, but will serve as the foundation for your business. After all, opening a new store is opening a new business, and your systems are your recipe book for success.

Consistency is the Key

In business expansion, consistency is the key to successfully replicating the look and feel of your current store across a variety of sites. Consistency creates brand recognition for your customers. Remember, your aim here is to allow your customers to recognize your newly opened store, and to create familiarity. How can your customers recognize your brand, that when you open up a new store, they will automatically know that it is a replica of an existing one?

You don’t necessarily have to copy the exact same store to ensure that it is recognizable. What works for one site does not guarantee that it will be the same for the other. Look at McDonald’s. It has millions of branches all over the world. The store layout are different in every location and yet, people know that it is McDonald’s. They are consistent with their logo and their colour scheme. The store layout varies but the system to order is the same.
The point is not just to copy what is already there, it is adapting to the new sites without sacrificing brand recognition and business functionality.

 

Communicating Your Point Of Difference

There’s a saying that goes this way, “Before you can know what you are, you must know what you are not.”

For instance, a café must know that they are not a fine dining restaurant. That being said, it is imperative that you, as a business owner, can communicate your point of difference to your customers.

What’s Your Story? 

What is special about you? What can you offer that others cannot? What do you believe in? What are you passionate about?

Let’s say that you are an art enthusiast and so are your ideal customers. You don’t have to curate a multi-million dollar art collection on the walls of your restaurant to communicate to your customers that you love art. You’re opening up a café, not a museum! So, how do you show your artistic side?

Be creative and don’t be afraid to share your story. I find the things that excite me and that I love are somehow linked to experiences I have had or people that mean something to me. I love daffodils because they remind me of frolicking through Hyde Park in London Springtime when I was 21. Seeing the bright sunshiny yellow in a cushion or a painting brings back those memories.

Define Your Point of Difference. 

I consulted with a restaurant owner who was passionate about quality health food. He made all of their bread on site and could talk for hours about the benefits of bread made without preservatives and chemicals. Yet looking around his business I couldn’t see the evidence of his passions anywhere. His fit out was beautiful but it lacked the passion and substance that I had found talking with the owner.

Share your experiences with your customers, let them get to know what you are passionate about and involve them in the story of your business. Be personal. Reach out to your customers by incorporating your beliefs and passions into your business. Pull them into your world and let them experience why you do what you do.